Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I can be confident with bare skin and with a full face, he told the magazine. Were the bran muffin of journalism. User Agreement and Privacy Policy and Cookie Statement and Your session to The Christian Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Covergirl. TRYING COVERBOY MAKEUP BY WILLAM | JAYMES MANSFIELD - YouTube James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . This message will appear once per week now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. 2022 Galvanized Media. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Use of this site constitutes acceptance of our AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Nor is it the brands first attempt at breaking down barriers. One of the makeup industrys largest brands took a big step forward on Tuesday. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. "Very durable. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. His skin and makeup are as flawless as you'd think. See more ideas about james charles, covergirl, makeup. Their prices range from $10 to $18. CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. CoverGirl Signs Its First-Ever CoverBoy, James Charles - ELLE she wrote on Instagram. Willam wears Coverboy Lip Varnish in TruBlu. - YouTube https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Why start a makeup line now? Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. How Bill Clinton, as first gentleman, could reshape role of first ladies. The . "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Given the teens talent with brush and pen, its an obvious pairing. A weekly update on music, movies, cultural trends, and education solutions. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. Its basically the same thing," Willam tells Elite Daily. Do whatever makes you happy." ?? The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Charles retweeted a few supportive messages himself. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. No one, that's who. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. A screenshot from one of James Charles' YouTube makeup tutorials. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) A selection of the most viewed stories this week on the Monitor's website. Here are some of his different makeup creations that prove just how talented he is. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). "Hopefully, itll also help my beard not shine through." There's a lot of fun there, too.". Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . "We support anyone and everyone who wants to express themselves with makeup. Are gender roles relaxing inthe world of makeup? To make each of them even more personal, the collection also features two glossy lip toppers. "Their main target is to eliminate any and all moral standards. That just means more revenue for them.. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy Willam wears Coverboy Glitter Jelly in Roller Rink. CoverGirls Instagram posted a video of Charles speaking about his new role. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. You do you, yknow?". If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Blog Home Uncategorized coverboy makeup name change. Whoever said it wasn't easy being green was lying. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Log in to hide ads. This content is imported from twitter. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. James Charles is no exception. I purchased a glitter and a .more. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Gem is magenta pink base with chunky, iridescent octagonal glitters. ', This website uses cookies to Were run by a church, but were not only for church members and were not about converting people. Red flags that you're dealing with a man-child. Jamess selection may be a reflection of that change. Sep 12, 2019. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". You can renew your subscription or Help keep The Christian Post free for everyone by making a one-time donation today. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Some information may no longer be current. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. An update on major political events, candidates, and parties twice a week. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Follow Facebook.com/CosmoBeauty. According to Huffington Post, it was only a year ago that Charles started his Instagram page. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. CoverGirl is giving gender stereotypes a much-needed makeover. coverboy makeup name change James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. 2023 BDG Media, Inc. All rights reserved. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. "Im happy that I put forth a line that you dont need any brushes for," says Willam. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. The Best White Eyeliners for Brighter and Bigger Eyes. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. We can't let our kids get brainwashed like this," Benham said. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Its unsurprising, then, that James himself appears to embody those shifts. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. I could look at this all day long and not get bored. For one thing, James has a considerable social media presence in a world that increasingly values social media. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. James Charles is no exception," the beauty brand said in a release. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Were seen as being global, fair, insightful, and perhaps a bit too earnest. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Beyond fear, beyond anger. I love being extra pic.twitter.com/7Qu1yu8U2P. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Get non-boring fashion and beauty news directly in your feed. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." The singer reveals how grueling life was on the road. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. The Monitor is a peculiar little publication thats hard for the world to figure out. Meet CoverGirl's first-ever CoverBoy, James Charles. "There's something there for everyone. I purchased a glitter and a set of lashes. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Coverboy, Willam's new make-up line! : r/rupaulsdragrace The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. We are trying out Willam's new line of makeup Coverboy. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. And so are five other '90s tattoo styles. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed.
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